I'm a Product Designer with 9+ years of experience, based in Stockholm. I work at the intersection of research, strategy, and craft, designing digital products that are intuitive for the people who use them and meaningful for the businesses behind them.

I've shaped products across healthcare, retail, automotive, and consumer electronics, working with organisations like Electrolux, Philips, Volvo, and H&M. From complex clinical systems used in hospital ICUs, to e-commerce experiences visited by millions of customers every month, to operational tools for Volvo's car-sharing platform, to appliance interfaces at Electrolux that connect physical hardware with digital experiences.

I believe good design is invisible. When it works, people don't notice the design. They just feel like things make sense.