E-commerce Home Page

H&M

Redesigned the H&M homepage to improve product discoverability and drive engagement through personalised content and smarter recommendations, making it easier for millions of customers to find what they're looking for.

UX Research, Workshop, Figma, A/B Testing

Hospital Emergency Room

Philips

Led the UX design effort to improve how clinical staff track and manage patient status in high-pressure emergency room environments. The work combined field research with a scalable design system approach to reduce cognitive load at critical moments.

UX Design, Field Research, Design System

COVID-19 Dashboard

Philips

Designed a real-time clinical dashboard to help healthcare institutions monitor COVID-19 patient data and coordinate bed availability across facilities, enabling faster, better-informed decisions during the pandemic.

UI Design, Design System